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How to Sell My House in a Buyers’ Market

How to Sell My House in a Buyers’ Market

Many sellers are asking, why can’t I sell my house? We are beginning to see a market cool down here in Texas, along with much of the country. The real estate market is shifting from a seller’s to a buyer’s market. A buyers market means that more homes are being put on the market, with fewer buyers to purchase them. The question of “why can’t I sell my house” is being asked more and more. For now, it is no longer realistic to expect your home to sell overnight. If it does, consider yourself blessed. In fact, we can expect the market to cool even more as we approach the holiday season. It was not so long ago that buyers rejoiced after winning a bidding war for a property.

Now that those days are gone, at least for now, sellers have to do everything thoughtfully and correctly. Sellers must be spot on, from initial pricing to marketing strategy, if they want to sell their property on a reasonable timeline.

However, if a seller adapts and takes the job of selling their property seriously, they can beat the upcoming buyers market. Here are a number of things that sellers can do to and not let the buyer’s market get the best of them. 

These sets of rules are crucial to follow if you are asking, “how long will it take to sell my house.” It forces both agents and sellers to think about every aspect of the real estate transaction process. It is vital to get it right and get it right the first time.

Here are five sell my property tips to focus on while you prepare your house to sell in a buyer’s market:

How to Sell my House Tip – Set the right priceHow to sell my house

how to sell my houseIt is vital to know and understand the recent sales price of comparable homes in your neighborhood. Secondly, it is good to research the asking price of similar homes in your area that are on the market. This is where a knowledgeable real estate agent can be valuable. During a buyers market, you do not want your asking price to be off the charts and into the heavens if you are serious about selling your property. Buyers are looking for deals, and the current market may afford them that. 

The first “sell my house” strategy is adjusting your price, creating room to negotiate. For this “sell my house” strategy to work, buyers must believe they are getting a good deal. Price up the asking slightly, but not out of sight scaring off buyers. It’s essential to understand in this market climate that if you price your home low, buyers will still make even lower offers. Don’t let this fact upset you. It is just the way it is, so plan accordingly. Under pricing works best during a seller’s market, allowing multiple buyers to drive up the price. In a buyers market, bidding wars rarely happen. For this “sell my house” strategy to work, you must take the time and research your area to gain accurate numbers and statistics.

How to Sell my House Tip – All about the Staging

First impressions matter! They matter even more when we are in a buyers market. Make the first impressions count. Be sure your presentation is fantastic, or at least as impressive as it can be. The second “sell my house strategy is all about staging inside and out. Staging all begins with curb appeal. The curb appeal is the first thing a buyer see’s and dramatically influences their thoughts about your property. Take your time and make it the best ithow to sell my house can be. Sellers can often enhance their curb appeal for little money. You do not have to spend tons of money for this “sell my house” strategy to work. A little paint and some yard decor can go along way and are typically inexpensive to accomplish. Sometimes you made need to spend a little money if you want that big payday, especially in a buyers’ market. Remember, you are competing with other sellers. In order to beat them, you must be at your best.

Most importantly, remove any trash or clutter from your home. Buyers expect to see a nice clean presentation. Again, a knowledgeable real estate agent or home stager can help you in this area. Read my article about what NOT to do when staging your home. You may find it informative.

Benjamins’ Testamonials

Ben was able to get buyers to the table and close the deal. Overall, a good experience. We appreciated his real estate knowledge and guidance along the way.

Dr. Timothy Swain Cardiologist   

"Very clear and Informative. I had no idea of the full process of buying a home but he was patient enough to give me a quick rundown of the process. I highly recommend!!!!!!!"


Ben has been nothing short of amazing in the task of helping my family out with our first home purchase. His communication is very effective and timely. His patience with us has been great and he has lead us through this process seamlessly. I would definitely him to my peers,friends,family and wouldnt be calling anyone else for our future real estate needs.

Paul Pitchford   

"Benjamin responds very quickly unlike so many other real estate agents!He got me the information that I needed. Ben has a very good understanding of market climate and finance. I will only work with him in the future"


"Benjamin Ross is an excellent choice in agents. He was the first to return our call, communication was a breeze and he was very knowledgeable about the area. He is prompt and prepared. He answered all of our questions. I highly recommend him."

Nehi and Anna   

I am a first time buyer. Ben has been great help from the beginning. I worked out of town and Ben was there every step of the way to make sure things were on track, to viewings, offers and etc. Being a first time buyer was scarce, and assurance from Ben, I knew it was going to be okay. I am pleased with the home I've purchased. Thanks Ben!


"Ben was very polite and showed he wanted to help me. He gave me all of the information I needed and more. I have not been able to find my dream home yet but I will definitely have Ben be my real estate agent when I do."

Mrs. Long   

I have acquired Mr. Ross services with finding my next vacation/investment property. Not only is he responsive to my inquiries but very knowledgeable with the finance part of the business.

Efrem Edwards   

Ben is highly knowledgeable and an expert at what he does. I had a good and easy experience when going through the purchasing process. If I had any questions, he was always there and took his time to explain everything I needed to know. Ben made me feel very comfortable with the process of buying a home because he was very courteous and easy to talk to. Ben worked very hard to help us get the property we were interested in. I highly recommend Ben if you are buying or selling a home. He will go above and beyond to help you.

Esmeralda C. Cabrera   

We are first time home buyers and Ben is making the process very smooth for us. Having Ben handling our transaction has relieved so much stress. If you are buying a home for the first time, I strongly suggest you call Ben.

R Roussa   

Ben is wonderful!! From finding houses that met our needs to explaining all of the paperwork, he made purchasing our new home easier than I could have ever imagined. I never had to worry about communication, he was on the ball 110% with e-mails and phone calls. We never felt lost in the shuffle. I would recommend Ben to anyone looking to purchase a home in the area.

E. Rae Ramos   

Called him on a whem and he meet us to show this home. Very helpful, very attractive. Very knowledgeable about the area. Would recommend him to anyone buying in the cc area. Thanks for all your help Ben

Katy Epperson   

"I would highly recommend Benjamin to be your real estate agent. Benjamin is very helpful and knowledgeable in regards to real estate. Benjamin cared about my needs and was easy to get a hold of. He always returned my calls promptly. I will definitely continue to work with Ben on this transaction as well as future ones."

Mr. Roberts   

Ben was a great agent to work with as we were selling our house while living out of state. He was very effective and timely with his communication and helped our sale go smoothly. He was always honest and told us the truth. We learned through inspection that our house had some damage from Hurricaine Harvey that we were unaware of, and Ben was great at helping us find and line up the workers that we needed to repair our house. He was available to be at the house when we needed him to be and was great at communicating all the steps of the home selling process. Thanks, Ben!

Mrs Bachman   

"We came in from Dallas to look at potential rental properties and he was very knowledgeable as well as personable. We liked him from the time we met and would recommend him to anyone looking in the Corpus Christi/Port Aransas areas. Ben was generous with his time and knowledge. We look forward to working with Ben on a deal soon! Thanks Ben for everything you have done for us!"

Michael Barrett   

"Ben is a very knowledgeable real estate agent. He is easy to get a hold of and always returns his calls quickly. He is honest and trustworthy. If you need him to buy or sell your home, I highly recommend him."

Mary T.   

This was exactly what we where looking at, a grate support in all expected ways required for ghetti get the house in so short time and find what we need at the time we need... I definitely recommend Ben for you as him can find the solution you need at the time you need..

Stefano Usai   

"Benjamin was very knowledgeable and helpful in the house hunting process. Ben was very punctual and always called back. Ben was very professional and I would highly recommend him to anyone"


Very helpful in helping us find our new home. He took the time to show us 9 homes on a Saturday because of how far we where from the area and our limited amount of time. Called us back with in minutes of first contacting him threw Zillow

Daniel Stokes   

"Ben is a great realtor! He took his time and made great efforts to help me. He knows his business! I would highly recommend him to anyone who needs his service!"

Alex M.   

"Working with Mr. Ross exceeded any of my expectations. I couldn't believe how responsive Mr. Ross was to all of our requests and questions. Mr. Ross knew the area very well and was willing to meet us late in the evening to view the home. He was very helpful in explaining the entire process and really relieved my stress level even though we were on a very tight time frame. I truly believed his expertise helped tremendously!"


How to Sell my House Tip- Marketing Strategy

The biggest mistake many sellers make is using poor images to showcase their home. The photos showcasing your property to the public are the buyers’ bait. Check out my FSBO video explaining this. This “sell my house” strategy is crucial, so don’t rush through it. In some cases, even hiring a professional may prove to be worth it. I will also give you another important piece of advice. For this “sell my house” strategy to work, you must be sure all of your images are quality, not just the cover. One poor photo can ruin the desired effects of the other great photos. The best time to take your photos are sunrise and sunset. This “golden hour” provides warmth and beauty, giving your photos distinction. 

The next “sell my house” marketing strategy is leaving informative information about your home in the form of a brochure or pamphlet. It is important that the buyers can take something tangible with them to remember your property. Again, it is all about beating the competition. Make sure your media is well done and looks professional. Using a laminate coating works well.  

Open Houses are the next “sell my house” strategy. Many think that holding open houses is outdated, but I can assure you if done correctly, they can be very effective. Check out this article by that I contributed to. 

How to sell my house Understanding how to market on the internet is an important “sell my house” strategy. Over 90% of buyers begin their home search on the internet. Learn how to effectively position your property in order to gain the maximum amount of exposure.

Work with your Realtor if you have one to review and plan a comprehensive “sell my house” marketing strategy that fits your specific property. There are a host of ways and might include a social media advertising campaign, custom video tour, and open house. For the best results use all of these “sell my house” strategies. 

How to Sell My House Tip – Showing Availability

Accessibility is a key “sell my house” strategy. You must be willing to make your property accessible to buyers as much as possible within reason. Be aware that most buyers love to look at property in the late afternoon after work and on the weekends. That is the reason you see open houses mostly on the weekends. These are the most critical times you need to make your home available to be viewed. This “sell my property strategy can be frustrating and tiresome. Think of selling your property as a temporary job because it genuinely is. The more relaxed you make scheduling the showing with the buyer, the better it is for you. Sometimes success is all about showing up. We are talking about the buyer showing up in this case.

 Analyze and Adjust

After you have done everything you should to prepare and execute, all you can do now is analyze and adjust. The real estate market can be very unpredictable. You may go for a month without a single call, then inside of one week, you get four calls. It really does work in this way. Continue to educate yourself, keeping apprised of the latest comparable data for your neighborhood. Pay close attention to how many days on the market a particular property sits until it sells. Drive around and look at your selling competition. How does their curb appeal look? What do the neighboring houses look like? DO you see any cool ideas you can implement into your own property? Be open and ask buyers and friends what they really think about your property. It is smart to ask for their criticism to you can make appropriate changes. Consult a buyer real estate agent, ask them for their advise and offer to pay them a commission for their help. Odds are, the buyers’ real estate agent will require a commission anyway. 

How to Sell my house Tip – Don’t Sell

If the time is not right and you do not need to sell, then don’t. Wait until a more favorable time of year or market condition to arrive. There is no sense beating your head against the wall in frustration. Be patient, and eventually, the time will be right. By employing this “sell my house” tip, you will keep your sanity to fight another day. 


The real estate market is evolving into a buyers’ market. How far it goes and when the pendulum will swing back, remains to be seen. Now more than ever, sellers can’t take anything for granted. If you are a seller and want to get top dollar for your property, follow the “sell my house” strategies that I have laid out here for you. In the end, consider these tips as best practices for any real estate market, good or bad, up or down. Get serious and beat your competition; you got this! Let me know if I can help; I would be happy to help or at least point you in the right direction. Take Care.

How to sell my house

About the Author

Benjamin Ross is a real estate expert and professional who serves the state of Texas. Benjamin started his career in 2002. He was a director for private investment companies, responsible for acquisitions and management of real estate.

As a Realtor, it is Benjamin’s priority and intention to treat you, the client, the way he would want to be treated if he was the client. Benjamin believes every client is unique with a unique set of goals. It is Benjamin’s job to help his clients accomplish their goals big and small.

As an Investor, Benjamin has an extensive history working with real estate investors. It can be challenging to find a realtor with personal real estate investments and the experience that comes with it. The fact that Benjamin is a real estate investor and Landlord makes him unique and beneficial to his clients.

As Source Expert, Benjamin also serves a variety of journalists and bloggers. Benjamin has a passion for teaching others about the real estate industry. Knowledge is power, and Benjamin does not mind sharing it.

Benjamin loves to partner with other professionals across the state of Texas.

As a team player, Benjamin embraces the knowledge and experience of others. He is always open to new ideas and opinions of others if it results in the success of his clients.

Real Estate Aside…

Benjamin owned and operated a therapeutic group home for special needs children. He specialized with the care of children who had down’s syndrome and severe autism. Benjamin started a non-profit company, Yoshua Haven, and partnered with Toys for Tots to ensure disadvantaged children in the state system had Christmas gifts during the holiday season. Secondly, he partnered with warehouse distributors to help distribute food to the homeless and low-income families in the DFW area.

Benjamin has three beautiful daughters and a loving fiancee. He resides in Corpus Christi and McAllen.

Benjamin’s Published Articles and Quotes (see all)

Because of Benjamin’s knowledge of real estate, his quote’s and articles have been featured in many publications nationwide, including the ones’ displayed below.


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